Original source: https://www.wsj.com/articles/drug-prices-to-be-disclosed-in-tv-ads-soon-11557335295
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Wall Street Journal (05/08/19) Armour, Stephanie
Beneath a new Trump government rule — place to take effect this summer — drugmakers must incorporate list prices for drugs covered by Medicare or Medicaid in their tv advertisements. The rule aims to increase in costs. Drugmakers must incorporate the wholesale acquisition cost, or list price, if it is equivalent to or greater than $35 for a month’s supply, and have to place the listing price at the close of the ad in a way that it can be viewed clearly. In 2017, over $5.5 billion has been spent prescription-drug advertising, including nearly $4.2 billion on TV ads. Drugmakers say providing the listing cost would confound and mislead customers who might think they must pay more than they actually would. List prices are higher than what customers pay for drugs. The government argues that list prices matter to individuals, particularly consumers. Related Stories: Associated Press; Financial Times (subscription)… Read More
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